Article submission is one of the off-page optimization factors that work wonders for your search engine ranking. It is one way to increase your link popularity. How is it done? We write quality content placing keywords within the article. At the bottom of the article we include your website's URL.
This article is then submitted to various free article sites. This article is picked up by various other sites looking for content. In this manner your URL is being distributed to number of sites all over the Internet which serves as one way linking.
Some advantages of article submission are:
If a site which has a higher page rank than yours is linked with you then you have a better chance of elevating your search engine ranking.
Everyday thousands of people visit article sites to get content for their website, so there is very high probability that you will get high number of backward links.
Press Releases
Press Releases are just like normal press releases which are circulated through the Internet. There are some popular online press release services like PRWeb and PRLeap. These services post your press releases on their web sites and on a number of other partner web sites.